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Rumor Mill: Official Xbox 2 Name

April 5th, 2005

Lately I’ve heard various internet rumors surrounding the official name of Xenon, the Xbox follow on. The most rumored names are Xbox 2, Xbox 360 and Xbox Next, with Xbox 360 being the preferred name.

The reasons given for Xbox 360 vary, but the most prevalent ones include, Brand testing group feedback:

  • 3 needs to be in the name to equate Xenon with PS3
  • A revolution is 360 degrees, e.g. Nintendo Revolution the Gamecube follow on

Xbox 360 seems logical when you look at the evidence. With Xbox 360 Microsoft can kill 2 birds, or in this case competitors, with one stone.

Personally I can’t stand the name Xbox 360. Hoping to squash these rumors once and for all I did a little detective work. I checked the domain name registration for each of these names and found some interesting results:

  • xbox2.com – NOT registered to Microsoft, coming soon page
  • xbox360.com – NOT registered to Microsoft, website not found
  • xboxnext.com – REGISTERED to Microsoft, website not found

I’m betting somebody registered xbox2.com in an attempt to profit from Microsoft.

Now I’m not a betting man, but I would definitely go with Xbox Next as the official name for Xenon. Of course, I could be wrong and Microsoft could be in the process of buying Xbox360.com. This would explain why xbox360.com is not found, but if that is the case then why would Microsoft register xboxnext.com?

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